Black Market Survey Published

Copenhagen, March 2015

Since the opening of the new gambling market for betting and online casino in 2012 there has been a lot discussion about the size of the black market for online gambling in Denmark.

The Danish Gambling Authority and H2 Gambling Capital have published very different estimates of the black market size and it was therefore necessary for DOGA to investigate further into the actual size of the black market.


On behalf of DOGA the agency MyResearch conducted the study during January 2015 and interviewed 4,637 people among 18-65 year residing in Denmark (total population in this group is 3.5 M people). Of the 4,637 interviews a total of 1,095 people played sports betting.

The results of the survey can be summarized as follows:

  • 1 out of 4 of Danish players bets on online sports betting operators
  • 8 % of the players have placed bets with unlicensed operators
  • 17 % of the total monthly spend is placed with betting operators without a Danish license.
  • Younger people and people with a high monthly spend of money bet more frequently with operators without a Danish license.
  • The average monthly spend with persons who bet on unlicensed operators is 3.7 times higher
  • The average highest bet placed for persons placing money at unlicensed operators is (also) 3.7 times higher
  • 4 out of 10 do not know that in Denmark only operators with a Danish license are permitted to operate and market betting. Few women, younger people and persons who place bets on unlicensed operators know about the rules. 

See results from the the black market survey here

Morten Ronde, Chief Executive of DOGA, said commenting on the results of the survey:

“The survey shows what we already suspected: While there are few Danes who place bets on unlicensed sites these players spend a significant amount of money when they bet. Everybody loses when money is staked on black market operators. The players do not get the same kind of the protection that the Danish legislation and controls provide and the Danish State lose out on tax money. Furthermore the licensed industry operators who have invested money in the Danish market are faced with unfair competition from black market operators. 

It is therefore of utmost importance that every possible measure is taken to prevent the black market operators from offering bets to Danish players. If the authorities do not have the right tools to protect the licensed operators from the black market operators the gambling law needs to be amended.” said Morten Ronde.